JOB SUMMARY:
The incumbent is required to contribute to the achievement of the communications targets of the BeTnT Project Implementation Unit and assist in monitoring their implementation. Duties include coordinating media relations strategies, producing and disseminating materials for communicating information about the Unit; coordinating the content of the intranet or external website; disseminating reports and publications; and maintaining an updated database of contacts and an effective communication system within the Unit. Depending on work assignment, the incumbent will be required to perform duties in one or more of the Communications functional areas.
REPORTS TO: Project Manager
DUTIES AND RESPONSIBILITIES:
Strategy and Measurement
- Tracks developments in related sectors nationally and globally.
- Designs, organizes and implements a creative and effective Marketing/Communications Strategy.
- Prepares and executes programmes geared towards educating and informing the Public.
- Conducts research and utilizes other data to analyze and evaluate information to prepare policy documents, briefs, working papers and presentations.
- Identifies stakeholders’ needs and proposes relevant engagement strategies.
- Liaises with Media Services to monitor print and electronic media to keep the Unit informed of developments within the Communications environment.
- Prepares communications reports, Cabinet/Ministerial Notes, internal notes and other documents.
Product and Events
- Develops and implements marketing, media placement and distribution strategies for the Unit.
- Produces literature formats such as booklets, posters, and brochures for public outreach and sensitization.
- Develops and manages internal communication activities involving, engaging, and informing all employees, utilizing appropriate communication tools.
- Prepares, develops, writes, and edits content for the intranet, team briefings, noticeboards, and other internal communications channels, as well as for project briefs.
- Maintains and regularly updates a detailed calendar of events for the Unit.
Media and Advertising
- Develops a Media Strategy for each announcement, launch or significant media event.
- Organizes and manages press, radio, and television interviews.
- Waites a variety of communications (e.g. press releases, personal interest stories, newsletters, etc.) for the purpose of keeping the media and public intoned of the activities of the Unit.
- Coordinates collateral completion, printing, and distribution to selected media representatives.
- Drafts appropriate responses to adverse publicity.
- Undertakes research on current digital media technology and marketing and communications trends to improve communications.
- Monitors national, regional, and international news to identify evolving trends and opinions which may impact the work of the Unit.
- Monitors media scanning databases and redirects any issues to the relevant authorities.
- Provides media summaries and alerts on breaking news.
Stakeholder Engagement
- Performs protocol duties for the Unit in accordance with established standards to ensure appropriate etiquette is used in interactions with individuals such as dignitaries and officials.
- Identifies stakeholders’ needs and proposes relevant engagement strategies.
- Implements of stakeholder engagement strategies including citizen engagement and events management.
- Develops, manages, and controls procedures for all internal and external correspondence.
- Conducts research and assembles information for members of the public.
- Distributes relevant educational material on the activities of Unit.
- Creates and updates a database/directory of stakeholders’ contact information, profiles and services.
- Performs other related duties as required.
KNOWLEDGE, SKILLS, AND ABILITIES
- Knowledge of current theories and practices in communications research, planning and strategy, and the role of mass media.
- Knowledge of media issues, social marketing theory and practice, communications strategies and implementation and behavioural sciences.
- Knowledge of marketing, stakeholder engagement, citizen engagement, public relations, advertising, promotion, and other communications methods.
- Knowledge of modern techniques of news gathering and release.
- Knowledge of key Government policies, National Development Strategies, and priorities.
- Knowledge of the Constitution of The Republic of Trinidad and Tobago;
- Knowledge of the organizational structure of the Government of Trinidad and Tobago;
- Knowledge of modern techniques of news gathering/event management.
- Knowledge of protocol procedures.
- Skills in project implementation.
- Skill in the use of personal computers.
- Ability to use the internet for research purposes.
- Ability to plan, organize and supervise the work of support stuff.
- Ability to communicate at a high level, both orally and in writing.
- Ability to establish and maintain effective working relationships with colleagues, members of the media and the public.
- Proficiency in the use of Microsoft Office Suite.
MINIMUM EXPERIENCE AND TRAINING:
- Minimum of five (5) years’ experience in Communications or Public Relations, preferably in the Public Sector.
- Training as evidenced by a recognised University Degree in Communications Studies or a related discipline.
- Possession of Post Graduate certification in Communications or Mass Media will be an asset.
- Any suitable combination of experience and training.